Famous People at the Ambassador


George Formby

Gracie Fields

The Ambassador as a prominent cinema, concert and theatrical venue, hosted many famous performers and personalities over the years as well as the Coronation Street stars.

Some of the notable entertainers who graced its stage include:


George Formby: Known for his comedic songs and ukulele performances.


Gracie Fields: A beloved singer and actress, often referred to as “Our Gracie.”


Arthur Askey: A popular comedian and actor during the 1930s and 1940s.


Vera Lynn: The “Forces’ Sweetheart,” famous for her morale-boosting songs during World War II.


Norman Evans: A comedian known for his character “Over the Garden Wall.”


Donald Peers: A Welsh singer who was very popular in the mid-20th century.


Joe Loss: A bandleader known for his dance band music.


Sandy Powell: A comedian and actor who was a staple of British variety shows.


These performers contributed to the rich entertainment history of the Ambassador Cinema, making it a cherished cultural landmark in Salford.

Winifred  Brown - The Air Queen

July 1930

On Tuesday, 14th July 1930  there was a personal appearance of the "Air Queen" Miss Winifred Brown, winner ot the 1930 King's Cup ,aviation race at the Ambassador.

(See British Pathé video further down this page)

 

 

Winifred (Sawley) Brown was a spirited and unconventional woman from an early age. She proudly recalled learning to roll her own cigarettes at the age of five, and by fourteen, she had been expelled from school for writing "the headmistress can go to hell" on the toilet wall. Her first flight came in 1919, taking off from Blackpool sands, and it was clear that aviation was in her future.

A natural sportswoman, Winifred's talent for flying soon became apparent. In 1926, she became the first woman to join the Lancashire Aero Club, and by April 1927, she was the first woman in the region to earn her pilot’s license. Her achievements quickly piled up, and by March 1928, she was promoted to the rank of a private owner member, going on to win the club’s prestigious Rodman Trophy that same year.

By the time of the 1930 King’s Cup Air Race—a 750-mile race across England—Winifred was already an experienced pilot. However, she had never flown such a long distance. Pre-race coverage in Flight magazine on June 13, 1930, barely mentioned her, listing her among six other female pilots in passing. Winifred flew an Avro Avian with a Cirrus III engine, joined by her co-pilot, and later husband, John Ron Adams.

The race was thrilling from start to finish. After taking off from Hanworth, London, Winifred reached Barton Aerodrome in third place, greeted by cheering crowds. By the final leg in Newcastle, she had surged into the lead. In a dramatic finish, Winifred spotted a large aircraft behind her, mistaking it for a competitor. Determined not to lose her lead, she pushed the Avian to an incredible 160 miles per hour, a speed one mechanic later told the Salford Reporter was "courting disaster." Her determination paid off, as she beat her male competitors, including the renowned Flight Lieutenant Waghorn, winner of the prestigious Schneider Cup.

Winifred's fearless flying earned her lasting recognition

Her son is is none other than actor Tony Adams, who played the slippery Adam Chance on the popular TV series Crossroads.

Miss Winifred Brown, winner ot the 1930 King's Cup ,aviation race 

Tony Adams, who played the Adam Chance on the popular TV series Crossroads.

British Pathé  1930 -  "Hanworth Park. 22 year old girl wins the King's Cup - Miss Winifred Brown beats 87 other competitors, including nearly all our best speed pilots, in 750 miles race round England - time 7hrs. 20mins."

Crazy Gang at the Ambassador

Feb 1934

In 1934,  The London Palladium "Crazy" Gang appeared for a week on stage at the Ambassador from Monday 26th February through to Saturday 3rd March. 

 

Exerpt below from an article in the Kinematagraph Weekly, Thursday January 4th 1934. 

 

" LANCASHIRE HALLS TRY VARIETY

A. SNAPE EXPLAINS AMBASSADOR VENTURE

A SENSATION has been created in Manchester kinema circles by the announcement that four theatres of a well-known circuit are to experiment with variety, "the outcome of which will be awaited with keen interest." The theatres are the Kingsway, Levenshulme ; Plaza, Stockport; Regal, Altrincham ; and Ambassador, Pendleton. The London Palladium " Crazy" gang are to open the variety entertainment. The first of the shows opens at the Kingsway, Levenshulme, , on January 8, and there is to be another week on February 19. The Plaza, Stockport, will have a week on February 12, and the Regal, Altrincham have a week February 5. The Ambassador, Pendleton, show variety beginning February 26.  In addition, the Plaza, Stockport, will present the musical revue, " Once in a Blue Moon," on February 19, and the same show is to be given at the Regal, Altrincham, February 26.

 

A. Snape's Comment We have no intention of changing over to Variety, declared Alfred Snape, a director of the Ambassador Circuit, when asked by the to comment on the report of a permanent change-over."  

 

Note that the trade papers still referred to the chain as the "Ambassador Circuit". We can only assume that this was not corrected by Alfred at the time  given that following the death of Fred Read the chain was re-named the Snape & Ward Circuit. It may well be that this process of re-naming had not been completed at the time of the article.

 

 

The Crazy Gang was made up of Bud Flanagan, Chesney Allen, Jimmy Nervo, Teddy Knox, Charlie Naughton, and Jimmy Gold, with occasional appearances by 'Monsewer' Eddie Gray. Essentially, the group was a combination of three well-known double acts: Flanagan and Allen, Naughton and Gold, and Nervo and Knox, with some contributions from Gray.

 

While each of them had achieved success individually before forming the Crazy Gang, their collaboration brought them to a whole new level of fame. Coming together felt natural as they shared a similar comedic style and frequently performed on the same theatre bills. The gang appeared first in their own stage show "Crazy Week" at the London Palladium, which later became their adopted home.

 

Kinematagraph Weekly,

Thursday January 4th 1934. 

(Click and expand to read the full article)

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